MTV
TV Ident
CLIENT MTV
DIRECTED & ANIMATED BY Josep Prat Sorolla
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Produced by O
Post-Production Coordinator Yukio Montilla
Music by Facundo Capece
I was invited by MTV to create an Artist Ident.
In this occasion, the ident is an interpretation of the emotion/keyword they gave me: «HAPPY».
The main color had to be yellow.
+150 FRAMES
Bearing in mind these two premises, I decided to create a kind of «happiness tunnel», painted frame by frame, using colored pencils to give an emotional and nostalgic touch to the piece.
More than 150 frames were hand painted to achieve the final piece.